McDonald's: 100% Fresh Beef "Speechless" (Mandarin)

Agency Network: 
June 2018


To celebrate the launch of the new McDonald's 100% Fresh Beef, this TV spot ran in 5 languages targeting the Asian American consumers as part of the Nationwide launch of the "Speechless" campaign. In this spot, the story tells how an awkward blind date set up by their parents needed no icebreaker as thankfully the new 100% fresh beef quarter pounder burger was so delicious it left both of them speechless.

Film advertisement created by IW Group, United States for McDonald's, within the category: Food.

Advertising Agency: IW Group, Los Angeles USA
Chief Creative Officer: Brian Jung
Creative Director: Heather Hannasch
Senior Copywriter: Colin Costello
Producer: Dina Morales
Account Director: Flora Zhao
Project Management: Mac Dallarte, Melissa Ross
Post Production: Union
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kleenex's picture

ha ha...

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