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Agency Network: 
Published/Aired: 
March 2013

Description

Based on the premise that everybody has got something to give, we set out to spread happiness with this live stunt commercial. No actors, just a real orphanage and old age home, and one take to get the moment. The TVC has already been awarded Best of McDonald's TVC for 2012/13 by some of the top Mcdonald's Creative Directors from around the world.

Film advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Advertising Agency: DDB South Africa
Copywriter: Sanele Emmanuel Ngubane
Art Director: Thule Ngcese
Executive Creative Director: Grant Jacobsen
Executive producer: Rachel Andreotti
Director: Robin Goode / Giant Films
Music: Robroy Studios
Special mention: Sakhumzi orphanage / Husi De Kuilen Old-Age Home
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Liviu's picture

touching

Liviu
Activity Score 4401
jteslik's picture

This would have been so bad if it had ended with the kids. Seemed like a cheap sell. Glad I kept watching.

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
Tuco's picture

sorry wrong post

Tuco
Activity Score 289
Copywriter at ah...
CrackerJackFlash's picture

cute

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

desailly's picture

You're right, it is nice that McDonalds Creative Directors have voted this McDonalds commercial the best McDonalds commercial in McDonalds marketing.

desailly
Activity Score 470
Copywriter
kleenex's picture

Two solid ads.

kleenex
Activity Score 58797
Web Designer/Developer
the_lizard_king's picture

Awesome... Very touching.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Ceballos's picture

¿Touching? Come on...

Ceballos
Activity Score 621
Copywriter
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