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December 2020

Description

In 1992, the UN proclaimed December 3 as the International Day of Persons with Disabilities, with the aim of promoting the rights and well-being of the differently-abled in all areas of society, as well as raising awareness about their situation in all aspects of political, social, economic and cultural life.

This year, for the occasion, McDonald's Argentina partnered with five leading disability NGOs to produce a TVC whose objective is to naturalize the issue of labor inclusion.

Film advertisement created by TBWA, Argentina for McDonald's, within the category: Food.

Advertising Agency: TBWA\Buenos Aires, Argentina
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