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Agency Network: 
Published/Aired: 
February 2015

Description

'Ingredients'

Production, Editorial & Post Production Company: Flavor Chicago

Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Hansa
Creative Directors: Tony Katalinic, Colin Selikow, Vincent Cook
Associate Creative Directors: Chris Walker, Alan Shen
Head of Production: Vincent Geraghty
Executive Producer: Denis Giroux
Senior Producer: Bridget Rose
Business Manager: Shirley Costa
Senior Talent Manager: Linda Yuen
Music Supervisor: Chris Clark
Associate Music Producer: Nick Keenan
Managing Account Director: Jennifer Cacioppo
Account Directors: Josh Raper, Jennifer Klopf, Amber Stanze
Account Supervisors: Dave Theibert
Account Managers: Sue Rickey, Daniel Linke
Planning Directors: Howard Laubscher, Claudia Steer
Legal: Carla Michelotti, Laura Cooney
Clearance: Michelle Overby
Creative Director: Brian McCauley
Executive Producer: Neal Cohen
Motion Designer: Colby Capes
Finishing Editor: Elliot Nevills
Sound Design Studio: Another Country
Mixer: Dave Gerbosi
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damnson's picture

Too predictible.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I do like how simple the ad is.

kleenex
Activity Score 58667
Web Designer/Developer
Joseph.'s picture

Few things on this ad. I'm not sure how this fits with the im loving it campaign which consisted of a pay with lovin concept. There is nothing wrong on this ad in particular but they could of done better. McDonald's is trying to reach millennials. The best way to capture millenials market share is by selling an idea. Selling the idea of paying with love that is great , But this ad is way too simple for the suggested audience.

Joseph.
Activity Score 10
Accounting student |

Joseph Ramos

Owolawi's picture

Brilliantly simple.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

halaby87's picture

Just ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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