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Agency Network: 
Published/Aired: 
June 2014

Description

Film advertisement created by DDB, United States for McDonald's, within the category: Food.

Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: John Maxham
Executive Creative Director: Tony Malcolm
Creative Directors / Copywriters: Alistair Robertson, Geoff McCartney
Creative Director / Art Director: Alex Braxton
Executive Producer / Digital: Jon Ellis
Production: Smuggler
Director: Henry Alex Rubin
Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Caleb Hepler
Executive Producer: Dan Bryant
Producer: Dawn Guzowski
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Pete R.'s picture

That was fun. Congratulation guys!

Pete R.
Activity Score 3412
Illustrator
morse's picture

Very entertaining.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Corbeen's picture
Corbeen
Activity Score 1095
tirthomitro's picture

cool!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Owolawi's picture

Beautiful spot.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

Taio013's picture

Not creative at all !!!! The web is full of such video with people playing with a football or doing crazy things. Have a look at the french guy, Rémi Gaillard for example... This is fake creativity. Sick of fake creativity and fake creatives.

Taio013
Reality Check's picture

There's so much of this advert that causes a big smile to split your face that it can't be described as anything other than a success.

Reality Check
Activity Score 2549
sacrilegend's picture

Well said. I just couldn't help myself. This is great.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

FUN

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

prrro's picture

very good. fun to watch!

prrro
Activity Score 2
kleenex's picture

Fun although I do not think the old man really needed that scooter device.

kleenex
Activity Score 58645
Web Designer/Developer
Martin V's picture

I'm really getting sick of so much bad cgi

Martin V
Tony Malcolm's picture

I don't hide behind a pseudonym. This is great work. If you want to take this sort of entertainment out of the World because someone else has done soccer skills, then lets stop all online content on dogs, cats, falls, fake accidents, laughing kids, messy kids, freaky goals in all sports, stunts, crowd sourcing events, surprise celeb appearances. Tell you what, lets stop any enjoyment for the naysayers. I hate you. You suck. Just saying, Don't take it personally. You've probably never done a creative thing in your sad empty pessimistic life. Go away and try it and leave us who do this for a living with a proven track record alone. The last viral I was involved with got over 10 million views. Oh by the way, thanks to all those who praised this work. That takes real generosity of spirit.

Tony Malcolm
sacrilegend's picture

As someone who really enjoyed this spot, I must say: Tony, act like an ECD. Your defensive conniption is an embarrassment to both you and your agency.

Your ad is glittering with creative confidence. You are not. And far be it from me to be imparting pearls of wisdom on you, but if you're as happy with the work as your outburst suggests, that's really all that matters.

Cheers.

sacrilegend
Activity Score 3394
Copywriter
Iamyourdad's picture
Iamyourdad
Activity Score 271
Gallure's picture

good work

Gallure
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