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Filet-o-Fish

Agency Network: 
Published/Aired: 
March 2009
Advertising Agency: Arnold
Chief Creative Officer: Pete Favat
Creative Director: Chris Edwards
Art Director: Kristen Landgrebe
Copywriter: Pete Harvey
Producer: Sean Vernaglia
Assistant Producer: Jaime Guild
Project Manager: Kasey Fechtor
Business Affairs: Kim Stevens
Human Nature: Rich Santiago
Account Service: Gary Steele, Catherine Ellefson, and Dan Gross
Production Company: Station Film
Production Company Producer: Tom Rossano
Director: Brendan Gibbons
Cinematographer: Jo Willems
Editorial Company: Accomplice
Editor: Collin Cameron
Back in the Day Music Company: Audio Socket
Music Title: “Back in the Day”
Music Company: Pulse Music
Music Title: “Singing Fish”
Recording Studio: Soundtrack Boston
Recording Engineer: Mike Secher
Launch Date: March 2009
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Highest Rated

Guest's picture

BRILLIANT MARKETING! I love this song and they need to make a ring tone for it

Guest
picopalqlea's picture

funny...

picopalqlea
Activity Score 999
Guest's picture

Makes me want to sing the song...and never, ever, ever eat another filet o'fish. Wait, is that what's supposed to happen? Hmmm...

Guest
Guest's picture

My students and I have been singing it to annoy each other. It is catchy and I guess that was the point to get you to want to buy.

Guest
Guest's picture

awesome. advertising thats about the product. and makes me laugh. i am lovin it.

Guest
Jet Propulsion Lab's picture

Awesome. Advertising that's about the product!!
Sing it to me. Show it to me. Sell it to me. Tell me what you're offering. Tell me what I'm buying!
I'm LOVING IT!!!!! : (

Jet Propulsion Lab
Activity Score 10679
Copywriter
adsadsads's picture

This is funny. Catchy song. I remembered it. The song really carries it.

adsadsads
Activity Score 130
Guest's picture

aaaaaaaaaaaaaahahhahahahahahhahahahahha

Guest
Guest's picture

luuuvvvv ittttttt =]

Guest
i_i's picture

hahah I like this

i_i
Activity Score 330
Guest's picture

당신 뇌 손상이

Guest
Guest's picture

At this point I run out of the room when the spot comes on...

Guest
anotheropinion's picture

Ha. Funny.

anotheropinion
Activity Score 132
Advertising
Blair Semenoff's picture

That sucked!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

funny - yes. do i want to buy a fish fillet after watching it? absolutely NOT. also, those blocks look the way too stupid even for the regular mc'donalds crowd.

makes me want to go vegetarian after watching this schlock.

Guest
Guest's picture

It is one of the best commercials ever produced. Great job ad team!

Guest
Guest's picture

Fantastic!

Guest
creativefolks.net's picture

Cool, like so much the song .. could be a HIT ,lol

..............................................

creativefolks.net
Activity Score 58
Schizzy's picture

I wouldn't say it'll be an award winner, but it's a great ad for its entertainment value.

Schizzy
Activity Score 203
Copywriter
Guest's picture

BRILLIANT MARKETING! I love this song and they need to make a ring tone for it

Guest
Guest's picture

This commercial is sick, disgusting and in poor taste. I am glad I'm a vegan.

Guest
Guest's picture

Wish I was too.
Looking into it.
They can't possibly think this commercial will make people want to eat a fish sandwich!!!!

Guest
ivan's picture

I tried, I couldn't do it.

ivan
Activity Score 14
Creative Director at Ads of the World
Guest's picture

Brilliant treatment of the concept ! Good Job !

Guest
sharonjackson's picture

Catchy tune, terrible product. Looks NOTHING like the photograph, as we all know they get a fat person to sit on their burgers before they hand them out the window. So, considering:
1. Catchy tune
2. Nice looking product

I would rather charge them with false advertising.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

well, what can i say?
i don't like the fat guy heathing a fish sandwich from Mc, and i don't find any sense at the end?
the product is nothing, need some colors...hahahaha!

Guest
Guest's picture

Gimme back that Filet-o-fish!!

LOL!

Guest
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