Egg McMuffin

Agency Network: 
March 2019


As of March 25, 2019, the Egg McMuffin will now be available all day long at McDonald’s. A tender burger so you can enjoy a moment full of softness in a world that isn’t always so soft.

The Egg McMuffin is indeed different from other burgers. It is a completely round product. Its English muffin bread makes it fluffy, the egg in the middle gives it a smooth taste, and the melted cheddar makes it even softer. The Egg McMuffin is truly the softest of burgers.

This whole idea of softness is behind the Egg McMuffin’s new communication platform, designed by TBWA\Paris and McDonald’s.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA\PARIS, France
Advertising Managers: Maurizio Biondi, Clémence Arnaud, Floriane Triacca
Agency Managers: Luc Bourgery, Marc Fraissinet, Agathe Bruneau, Priscilla Vaudevire
Executive Creative Directors: Benjamin Marchal and Faustin Claverie
Creative Director: Maud Poilpré
TV Producer: Mathilde Nanot-Lachkar
Production: TBWA\Else
CEO: Maxime Boiron
Director: Maud Poilpré
Production: Line Georges, Pierre Rebourseau
Creative Lead: Nicolas Barrès
Programmer: Kamal Zitouni
3D Illustrator: Matthieu Braccini
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kleenex's picture

nice bit of food porn.

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INDSD's picture


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