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Cliffhanger

Agency Network: 
Published/Aired: 
September 2008

Description

Film advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Advertising Agency: DDB Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Directors: Jens Sjögren, Mr. Krister
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ospina86's picture

So.... Message is you'd rather lose your life than lose your McDonald's?.... isn't eating from there a risk in its own

ospina86
Activity Score 16
Seneca College Creative Advertising Student
Ludwig's picture

funny ad but i get the sence of eating fries from mc donalds makes me die.

Ludwig
Activity Score 2
Grey
Rafael Lago's picture

Got it! If you have McDonalds you'll die. Everybody knows that.

Rafael Lago
Activity Score 34
NovaS/B
brain123's picture

Exactly.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
walkingbuddha's picture

Nice post!

What post?

Nice idea!?

What idea.

walkingbuddha
Activity Score 188
Art Director
walkingbuddha's picture

Seriously, could have worked great as a script but i don't think you realised the potential, or realised the idea in the execution.

But, I've worked on Macca's in London and Sydney. Well done for getting this through. Seriously, well done.

walkingbuddha
Activity Score 188
Art Director
papajohn's picture

FUnny, but life daring.

papajohn
Activity Score 90
Copywriter
sneakyhands's picture

darwin awards are now in happy meals. collect all one.

sneakyhands
Activity Score 1857
Copywriter
JacelynAngel's picture

the ending is a bit ~~ O_o?sudden?

JacelynAngel
Activity Score 59
UTAR
teenquey's picture

L.a.m.e

teenquey
Activity Score 290
JWT
CoAl's picture

quite an update from Ronald...

CoAl
Activity Score 18
j2mango's picture

is this background true?

j2mango
Activity Score 534
Other
iancrown's picture

I think it means fate will ketchup with whoever eats unsaturated fat.

iancrown
Activity Score 6
Agency |

JK

modern drunker's picture

nice réalisation, poor idea

modern drunker
Activity Score 85
EGGO's picture

I would've just moved the box to my mouth and feast.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

papajohn's picture

I think that´s part of the idea? the dumbness of it all.

papajohn
Activity Score 90
Copywriter
mikepants2005's picture

absolute shite!

mikepants2005
Activity Score 504
Copywriter
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