Chicken Forever Spicy

Agency Network: 
March 2015


Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Copywriter: Antoine Colin
Art Director: Ingrid Varetz
TV Producer: Emilie Prud'Homme
Production Company: Les Télécréateurs
Director: Vincent Lobelle
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Highest Rated

damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Haha stupid one

Activity Score 10512
Other at Health Communications Egypt |


LansingNick's picture

A classic McDonald's failure. I didn't find this commercial appealing or funny. The form of comedy is a very easy and basic one. They didn't spend much time coming up with a witty joke, rather just kids acting like monkeys due to the spice level? Pathetic. I have a hard time believing that the 'spicy' chicken is spicy enough to make you sip your drink, let alone turn you into a full on dancing monkey. It is also awkward with the dramatic change of advertising they over went in the past months, from the whole, heart-warming and emotional type of "Pay with Love" commercial to a commercial made for a simpleton. Overall I think McDonalds is all over the place with the type of message they are trying to get out there. I guess it could appeal to a new type of demographic, while at the same time potentially losing other consumers interests.

Activity Score 18
Arkadiusz's picture

This is stupid but funny, and because humor prevails, I like it.
Anyone who will watch this ad, will remember that the chicken is spicy.

Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

kleenex's picture

it might work, but I found it silly.

Activity Score 58777
Web Designer/Developer
brandlover's picture

Funny and simple in a positive way. Love it!

Activity Score 175
MagicHadog's picture

I love this one

Activity Score 8
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