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Champions of Happy, Goat

Agency Network: 
Published/Aired: 
March 2012

Description

Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Art Director: Keith Hughes, Jill Fix
Copywriters: John Montgomery, Jonathan Fussell
Executive Producer: Denis Giroux
Producers: Bridget Rose, Ross Greenblatt
Production Company: Duck Studios
Music Company: Comma Music
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kleenex's picture

I like the animation, but I am not loving the ad.

kleenex
Activity Score 54461
Web Designer/Developer
Hadrons's picture

amusing nevertheless. As for promoting McDonalds - well, it seems like we are back at the farm where it all supposedly started

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

edMaga's picture

huh? Liked the animation, I just can't seem to find a connection with McDonalds and the PEOPLE who buy it...

edMaga
Activity Score 62
Graphic Designer at Proximity Guatemala
gadgets's picture

God! No good at all...

gadgets
Activity Score 1063
ryanpaco's picture

Yeah, why goat!?

ryanpaco
Activity Score 12
Marketing Manager at Marketing Manager / Associate Art Director
CuriousPencil's picture

Good Enough For Goats.

CuriousPencil
Activity Score 4225
Copywriter
MK-tessa's picture

How is eating all the crap in your house not any different than eating McDonalds? :-P

MK-tessa
Activity Score 216
Art Director at student
stevel's picture

BA-ZING!

stevel
Activity Score 423
miko1aj's picture

old mcdonald had a farm;
ee ya, ee ya ho!

what a strange creative concept for the king of junk food. Goat is an animal which eats everything. So mcdonalds appears as a place for those who doesn't care of what they're gonna eat. Or maybe I haven't got something here.

miko1aj
Activity Score 3086
mertos's picture

not nice

mertos
Activity Score 904
Creative Director
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