Agency Network: 
Published/Aired: 
March 2013

Description

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Advertising agency: Leo Burnett, UK
Art Directors / Copywriters: Guy Moore, Tony Malcolm
Agency Producer: Bruce Macrae
Executive Creative Director: Justin Tindall
Media agency: OMD
Planner: Grace Cowey
Production Company: Gorgeous Enterprises
Director: Vince Squibb
Production Company Producer: Rupert Smythe
Editor: Paul Watts / The Quarry
Post-production: MPC
Audio post-production: Simon Capes / Soho Square Studios
Creative Director: Justin Tindall
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desailly's picture

It's a great ad, this, as long as one doesn't think too hard about the fact that empty cardboard boxes don't contribute to childhood obesity.

Nicely art directed. Music's great.

desailly
Activity Score 470
Copywriter
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