Being a Mum

Agency Network: 
March 2018


Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed.

In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails.

Film advertisement created by McCann, Lebanon for McDonald's, within the category: Food.

Advertising Agency: FP7/McCann, Beirut, Lebanon
Managing Director: Emile Atallah
Regional Head of Strategic Planning, Creative Strategy: Tahaab Rais
Executive Creative Director: Karim Kazan
Senior Copywriter: Thomas Young
Senior Art Director: Mike Award
Strategic Planning Manager: Carl Bou Abdallah
Business Director / Digital Director: Nassif Abou Aloula
Senior Art Director: Rosy Muallem
Account Director: Salim Fayed
Art Director: Pamela Karam
Senior Account Executive: Petra Berbari
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kleenex's picture

not that impressed.

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