Agency Network: 
Published/Aired: 
May 2010

Description

Film advertisement created by TBWA, United States for McDonald's, within the category: Food.

Advertising Agency: TBWA/CHIAT/DAY, USA
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Erik Fahrenkopf
Art Director: Anthony Decarolis
Executive Producer: Matt Bijarchi
Senior Producer, Media Arts: David Fisher
Production: MJZ
Director: Fredrik Bond
Executive Producer: Eric Stern
Line Producer: Anita Wetterstedt
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Mona Salma
Executive Producer: Melissa Miller
Music: Human
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Highest Rated

Olafski001's picture

no it wouldn't
don't have kids do you?

Olafski001
Activity Score 1193
Copywriter |
Mukesh's picture

Great.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

pez's picture

i'm loving it! ja!

pez
Activity Score 1804
Creative Director
Ratko's picture

its ok i guess.

Ratko
Activity Score 113
Dzsoi's picture

It would be a good ad for a quiet car.

Dzsoi
Activity Score 8603
Copywriter
Olafski001's picture

no it wouldn't
don't have kids do you?

Olafski001
Activity Score 1193
Copywriter |
Dzsoi's picture

So when you become a parent, you stop arguing... that is what you're saying?

Dzsoi
Activity Score 8603
Copywriter
Olafski001's picture

hu? noooooo! when you become a parent you understand that it is the sound and the vibration of the driving car that keeps your baby asleep
my baby luckily sleeps like a baby, but i know people who drive for hours at night, just to keep the baby asleep

Olafski001
Activity Score 1193
Copywriter |
ivan's picture

Well said!

ivan
Creative Director at Ads of the World
Dzsoi's picture

I didn't want to say this is a bad ad for McDonalds, not at all! I just remember that a similar keep-the-baby-sleeping-in-your-car thing was done once for Mercedes - our cars are so quiet, he won't wake up even when you drive fast in a Formula-1 ring or something like that (loud engines, bad suspensions etc. are not an issue anymore really).

Dzsoi
Activity Score 8603
Copywriter
LeroyChristian's picture

wow, i didnt know that

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Quinner's picture

Brilliant. Great piece of work. Well done

Quinner
Activity Score 48
General Manager
TKoD's picture

Im lovin it

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
one0show's picture

My favourite part was when he took his hands off the wheel in a moving vehicle. Hilarious!

one0show
Activity Score 6
Brainsugar's picture

Just great!

Brainsugar
Activity Score 1631
Copywriter
Flurb's picture

Fantastic ad. Both funny and heartwarming. Totally speaks to parents. Loved it.

Flurb
Activity Score 263
Creative Director
peterwbauman's picture

great idea

peterwbauman
Activity Score 107
Copywriter at Athens, GA
shijuchitra's picture

i am loving it

shijuchitra
Activity Score 176
Ad Club Madras
Guest's picture

so whats the message here?

Guest
Guest's picture

This is brilliant. Whoever wrote this ad really understands what is like to have kids.

Guest
Guest's picture

i am loving it too!

Guest
Guest's picture

Aren't we here to sell shit at the end of the day? Why wasn't there a message? Where was the - Open late/early tagline? To me, this is a fail.

Guest
Guest's picture

I think it's more about establishing McDonalds as a company or a group of people who care about customers? Will help you get your MacDees fix at any expense? I hated the part where the woman jumped over the counter to show him the price. Puh-leaze.

Guest
Guest's picture

great....

Guest
Guest's picture

major Fail. - Mike Jones, BBDO.

Guest
Guest's picture

super tare :)

Guest
Suchita Bhhatia's picture

Very touching. Shows how Mac cares about its customers. Loved the part where she jumped as well- added to the emotional bit. I am loving it

Suchita Bhhatia
Activity Score 42
Producer/Director
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