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American Winter - The Bear

Campaign
Agency Network: 
Published/Aired: 
January 2016

Also From This Campaign 3

Description

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA\PARIS, France
Creatives: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: Stéphane Kaczorowski
Art Director: Sébastien Skrzypczak
TV Producer: Benoit Duchemin
Production: Moonwalk Films
Director: Ben Gregor
Food director: Maud Poilpré
Production Company: Else
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Highest Rated

Pete R.'s picture

All 3 ads are nice. Very different from typical McD ads.

Pete R.
Activity Score 3412
Illustrator
SheilaKaurSanghar's picture

The new corporate tagline is brilliant. The ad, ok.

SheilaKaurSanghar
Activity Score 84
Public Relations |

Sheila

Pete R.'s picture

All 3 ads are nice. Very different from typical McD ads.

Pete R.
Activity Score 3412
Illustrator
morse's picture

It's a bit surreal, but the ad does the job.

morse
Activity Score 18087
Art Director |

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