Each video entry will be in with a chance of starring in a special 90 second Christmas day advert, played on the ad break of the most watched programme – Coronation Street. The advert will give insight into those ‘Good Times’ created on Christmas journeys, showcasing people from all across the country singing along to a festive classic.
Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.
Creatives: Phillip Meyler, Darren Keff
Creative Directors: Matt Lee, Pete Heyes
Executive Creative Director: Justin Tindall
TV Producer: Lou Pegg
Planner: Lorna Burt
Account management: Simon Hewitt, Ailsa McQuaid, Derek Ng
Media agency: OMD UK
Planner (media agency): Lucy Johnson
Production company: Outsider
Director: James Rouse
Editor: Art Jones / Work
Audio post-production: 750mph