The worst case study ever

Agency Network: 
Published/Aired: 
February 2010

Description

Case study videos became quite common in the last few years. suddenly, every small campaign turns into the biggest buzz making campaign in the world. we decided to do the exact opposite. in order to emphesize our lack of creative talents we created the worst case study ever.

Film advertisement created by McCann, Israel for McCann, within the category: Agency Self-Promo.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Copywriter: Ami Alush, Asaf Zelicovitch
Art Director: Guy Laufer
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Highest Rated

tirthomitro's picture

K E W L!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

TommyO's picture

Cool.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

nice

Guest
Reality Check's picture

Really doesn't take itself seriously. In fact, it so doesn't take itself seriously that it has a negative impact on the advertising agency.

Reality Check
Activity Score 2487
Flurb's picture

You clearly have no sense of humour. Which makes you exactly the type of person McCann does NOT want to hire. I think this ad will do a good job speaking to talented creatives who have a sense of humouir. Nice work.

Flurb
Activity Score 253
Creative Director
Guest's picture

hahaha

Guest
Guest's picture

LOL

Guest
dollypoppin's picture

This made me smile. I even made it a favorite. :)

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

rdsomani's picture

LOL......

rdsomani
Activity Score 14
Graphic Visualiser, Ahmedabad |

R.D.Somani

Guest's picture

poor ad...

Guest
tirthomitro's picture

K E W L!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

You are one sad bloke, mate! It's about time you changed careers!!!

Guest
velle's picture

ahahaha, at least it got my eyeballs glued all the way to the end

velle
Activity Score 1526
Copywriter
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