First Look

Agency Network: 
November 2021


The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.”

Film advertisement created by Hogarth NY, United States for Mazda, within the category: Automotive.

Advertising Agency: Hogarth NY, United States
Chief Production Officer: Tania Sethi
Senior Producer Pt 1: Laura Goerhke
Senior Producer Pt 2: Momo Parra
Senior Integrated Producer: Jen Amaya
Associate Director of Integrated Business Affairs: Magda Wiater
Creative Agency: SuperUnion
Executive Creative Director: Ross Clugston
Group Account Director: Devon Hay
Creative Director Art: Harlie Brindak
Creative Director Copy: Paul Wolfe
Account Manager: Amy Shih
Production Company: Wondros Collective
Director: The Cronenweths
DP: Jeff Cronenweth
Sr. Executive Producer: Danielle Peretz
Head of Production: Gareth Wood
Producer: Nadine Brown
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