Icy Dream

Agency Network: 
April 2011

Also From This Campaign 2


Film advertisement created by JWT, Germany for MAXX, within the category: Non-Alcoholic Drinks.


Dreams can be scary. Better stay wide awake.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Directors: Ainara del Valle Perez-Solero, Regina Groffy
Copywriter: Daniel Zago
TV Producer: Georg Hofer von Lobenstein
Producer: Jan Fincke
Line Producer: Niko Maronn
Director / Editor: Caspar-Jan Hogerzeil
D.O.P. Cameraman: Gert Kappes
Lighting: Denis Locasso
Music: Sizzer Amsterdam
Post Production: Deli Pictures
Actor: Max Woelky
Music Supervisor: Sander van Maarschalkerweerd
Account Supervisor: Martin Wider
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mugatu519's picture

I liked where it went. Good stuff. :)

Activity Score 2
Art Director at DraftFCB-Chicago |

I feel like I'm taking CRAZY PILLS!

jackmancer2017's picture

Sorry, but what a bullshit message. Humans are meant to sleep.

Activity Score 6950
Copywriter at Editor/Student
kleenex's picture

Awful. I want to give out negative ratings.

Activity Score 57557
Web Designer/Developer
masterstudent's picture

being an allnighter I get it. nice...

Activity Score 43
Temple's picture

Weak strategy, so so execution.

Activity Score 10883
Creative Director
atb2005's picture

These ads do hold your attention, but the idea is old.. In fact, today Ivan posted another "wake up" or "stay awake" campaign...

Activity Score 13489
morse's picture

It should've been even more scarier, but still good.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture

Adults need atleast 6 to 7 hours of sleep. no compromise on sleep. I agree with Temple though I like the execution.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Kriativity's picture

you cant ask people to stay wide awake..you have to give them a reason(apart from the fact that dreams can be scary) cmon..find another reason!

Activity Score 410
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