Well Done

Agency Network: 
October 2018


The most ambitious TV commercial in Maxbo’s history, shot in the beautiful Norwegian landscape, connects the brand to its owners’ 370 year old history (Løvenskiold, from 1649). The well-crafted video shows that, even with hundreds of years of knowledge within their walls, it has been important to Maxbo not to lean on the tradition part alone too much. Good craftsmanship, but in a modern wrapping. An experienced retailer who looks forward, to another 400 years.

Film advertisement created by McCann, Norway for MAXBO, within the category: Retail Services.

Advertising Agency: McCann, Oslo, Norway
Copywriter: Jan Petter Ågren
Art Director: Stian Birkelid
Consultant: Eirik Mikalsen
Project Manager: Mette Løland
Production Agency: Motion Blur
Director: Niels Windfeldt
Producer: Espen Horn
Voice: Fay Wildhagen
Music: Jonathan Sigsworth
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