The real Girl with a Pearl Earring

Agency Network: 
July 2014


All over the world you’ll find reproductions of the Girl with a Pearl Earring by Johannes Vermeer. But nothing beats the original at the Mauritshuis in the Hague. That’s why, especially for superfans like the Japanese professor of microbiology Shin Ichi Fukuoka, we turn things around for one day, an build a replica of your apartment at the Museum. This way, you can enjoy the real painting in a reproduction of your home.

Film advertisement created by Publicis, Netherlands for Mauritshuis Museum, within the category: Recreation, Leisure.

Advertising Agency: KOEN/Publicis, Amsterdam, Netherlands
Creative Director: Marcel Hartog
Art Director: Steef Nijhof
Copywriter: Marcel Hartog
Photographer: Maurice Heesen
Director: Maurice Heesen
DOP: Lennert Hillege
Strategy: Bas Velthuis
Designers: Dave Fransen, Lucas Simons
Editors: Francisco Rodriguez Bouzas, Patcharee Sa-ardkitinun / Postoffice
Colourist: Daphne Maierna
Producers: Petra Keijser (Smarthouse), Joze Rikken
Sound: Robin Schlösser (deKeuken)
Account: Erik-Jan Koense, Marcella Beekman, Kim de Winter
Clients: Berthilde Reijmerskamp, Koen Brakenhoff, Emilie Gordenker
Soundtrack: Dandelion, The Black Atlantic
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Pete R.'s picture

Fun idea.

Pete R.
Activity Score 3412
kleenex's picture


Activity Score 58791
Web Designer/Developer
morse's picture

What's so different about the original? A good reproduction is virtually identical.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture

This is a very funny idea. Love it!

Activity Score 11517
Copywriter |

An axe murderer of ads.

horia.puscuta's picture

That is wrong...

Activity Score 19
Marketing Manager at ArtNova
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