Closer To Mom Than Ever

Agency Network: 
June 2018


Why not launch your product with an actual launch. The poster has a visual play with the initial visual confusion, is this a rocket ship or a boat? It illustrates immediately the sheer thrust of the new 425 hp XTO Offshore outboards, by visually comparing it to a rocket ship. Once you take a closer look, you discover it is a boat and all the other finer details. This outboard has the thrust that can take you places other outboards can’t go and get you back with Yamaha’s legendary reliability. The visuals give you a sense of exploration as the world of possibilities just got a whole lot larger.

Film advertisement created by JWT, Israel for Materna, within the category: House, Garden.

Advertising Agency: JWT, Israel
Strategy VP: Shmulik Kitainik
Chief Creative: Assaf Katz
Art Directors: Eran Sasson, Doron Peleg
Copywriters: Liran Furer, Noam Krauza
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kleenex's picture

nice. Not that special though.

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