Maserati x David Beckham

Agency Network: 
April 2021


Film advertisement created by Droga5, United Kingdom for Maserati, within the category: Automotive.

Advertising Agency: Droga5, London, UK
Chief Creative Officer: David Kolbusz
Creative Director(s): Ed Redgrave, Dave Wigglesworth
Creative: Ethan Bennett, Liam Crerar
CEO: Bill Scott
Group Account Director: Mike Waywell
Head of Production: Chris Watling
Assistant Producer: Oliver West
Chief Strategy Officer: Dylan Williams
Strategist: Francesa Zedde
Production company: MJZ
Director: Harmony Korine
DOP: Jared Fadel
Executive Producer(s): David Zander, Helen Kenny
Head of Production: Lindsay Turnham
Producer: Emma Butterworth
Line Producer: Judd Allison
Commercial production studio: Studio 99
Managing Director: Nicola Howson
Exec Producer: Elizabeth Derham
Exec Producer: Nicola Doring
Production Manager(s): Sofia Ricci, Claire Luke
Editing House: Marshall Street Editors
Editor: Guy Savin
Assistant Editor: Oliver Morgan
Head of Production: SJ O’Mara
Post Production: NO.8
Managing Director: Barny Wright
VFX: No. 8
Grade: Tim Smith / Cheat
Sound: No. 8
Audio Creative Director: Sam Robson
Sound Design & Mix: James Lyme
Producer: Emma Shuter
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Pierre11's picture

This is such a disappointing concept, especially coming from Droga5. At the time when air pollution and climate change are such pressing issues, weren't there other ways to communicate performance or pleasure (if this is still a relevant idea related to cars) than burning rubber by dumbly spinning around on pavement? One could also criticize the poor use of a most likely highly paid David Beckham. Bad idea all over for brand, agency and talent.

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