How do you take a beloved but perceived as “old-fashioned” brand and make it fresh, relevant, and meaningful all while convincing people that this new, live version is something familiar that they know and will love? Find real skeptics to be your ambassadors, shoot them in a slick and sophisticated manner, and have them explain why they are converts.
Creative Director: Andrew Flatt / DTG, Michele Groner / DTG, Jon Kane / Optic Nerve
Producer: Rachel Lederman, Sweet Sadie
Photographer: Trish Govoni
Editor and Additional Creative Direction: Chris Besecker