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Mary Poppins

Mary Poppins

Description

How do you take a beloved but perceived as “old-fashioned” brand and make it fresh, relevant, and meaningful all while convincing people that this new, live version is something familiar that they know and will love? Find real skeptics to be your ambassadors, shoot them in a slick and sophisticated manner, and have them explain why they are converts.

This professional campaign titled 'Mary Poppins' was published in United States in February, 2010. It was created for the brand: Mary Poppins, . This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Disney Theatrical Productions & Optic Nerve (Serino Coyne agency of record for media placement only)
Creative Director: Andrew Flatt / DTG, Michele Groner / DTG, Jon Kane / Optic Nerve
Producer: Rachel Lederman, Sweet Sadie
Photographer: Trish Govoni
Editor and Additional Creative Direction: Chris Besecker

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