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Marble maze

Published/Aired: 
September 2007

Description

FX Supervisor & Graphic/Flame Artists:

Flame artist -Crawford Reilly
Flame artist - Shauna Prescott
Christopher Reichel - Flame assist

Advertising Agency: TBWA\CHIAT\DAY Los Angeles, USA
Executive Creative Director: Rob Schwartz
Group Creative Directors: Curt Detweiler
Associate Creative Directors: Mike Yagi and Chris Lynch
Art Director: Ken Lin
Copywriter: Jason Rappaport
Producers: Dominique Campodonico, Richard O’Neill
Assistant Producer: Mandi Holdorf
Management Supervisor: Adrienne Recher
Account Supervisor: Patrick Jones
Business Manager: Abilino Guillermo
Music: The Clash
Song Title: Pressure Drop
Sound Design Company: Paranoid Sound
Sound Designer: Claude Letessier and Michael Baird
Shoot Dates: July14-23rd./ July 29th
Shoot Location: Mexico City/Los Angeles CA
Production Company: Paranoid US
Executive Producers: Phillip Detchmendy & Claude Letessier
Director: Thierry Poiraud
DP: Alex Lamarque
Post Production Company: Whitehouse Post Productions
Editor: Richard Learoyd
Assistant Editor: Jacob Kuehl
Visual Effects Company: BUF
Post House (online): Vendetta Post
Mix House: PLAY SOUND
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Tron's picture

Nice idea, cg's a bit dodge, and dont think you needed the end line 'game on' or the visual of a game table.

Tron
Activity Score 174
Art Director
Alfonso Bremel's picture

Agree, but you know some times is the client who asks for that kind of stuff

Alfonso Bremel
Activity Score 2
Copywriter at Caldas Naya &
Tincho's picture

True.

Tincho
Activity Score 1093
Art Director
Brainsugar's picture

Fantastic realisation.
Bravo.
But impossible to use it in France.

Brainsugar
Activity Score 1631
Copywriter
andrej dwin's picture

supercool!

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Eyebrows of Fury's picture

great budget!

Eyebrows of Fury
kalpesh78's picture

nice idea gone wrong in the end.. Why "game on"???
I'd have loved it if the world was turning in a wierd way... that'd have added all the more fun.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

Finally a car company who explains why we need big SUVs in the city
Nice work and a great idea!

Guest
pixelbomb1's picture

that would be a good p.o.p display in a car dealership. nice.. i like at the end when the guy carries his bike upstairs then the camera tilts he stayed the same.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

LAZ's picture

beautiful!

LAZ
Activity Score 288
Art Director
pixelbomb1's picture
pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Guest's picture

Gold! This was really f*king cool!!!!

Guest
Guest's picture

I heard about this concept at the production company I work for. Nice to see what they did with it! Bravo

Guest
Guest's picture

Gimme a break. This is amazing. If you can't admit that you're one of those sour-grapes creatives.

Guest
NIGEL's picture

Compeletley agree. I think if you don't like this you are just bitter.

NIGEL
Guest's picture

CA-CA-CA-CANNNES.

Guest
Wes's picture

Gold. Sure. Don't be a hater.

Wes
Nicholas1271's picture

Really cool. Is the car only available in the US?

Nicholas1271
kurtberengeiger's picture

I like the idea. But something tells me that this TVC would never make it through some of the European regulatory commissions like the English BACC and French BVP. But I still like it.

kurtberengeiger
Activity Score 7330
Copywriter
Guest's picture

Is there an actual game that resembles that box or things falling into numbered holes? I don't recall...

Guest
NinjaFace's picture

Yes there is an actual game, it's called Labyrynth or some crap. It's hard to complete from what I recall.

Great spot!

NinjaFace
jon moreno's picture

great! how i wish i can tink like that!

errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.

jon moreno
CrazyPurpleBanana's picture

Loved this commercial- I actually really like the shot at the end when they pan out and show the game board. Pretty cool.

CrazyPurpleBanana
Guest's picture

The reveal is amazing I think this is a tremendous concept really liked watching it. TBWA!!!! Good JOB!

Guest
Jet Propulsion Lab's picture

While probably not an idea that awards show judges would go gaga over, it is a tightly produced super entertaining spot with a clear message. It'll most definitely win something in the effects and/or cinematography category if not top honors. Some of the shots are simply amazing!
As someone based in the Big Apple, this spot would've been outrageously funny if it'd been shot entirely in Manhattan. The whole joke and irony of it would hurt us! It's not uncommon to see a crater-sized pothole suddenly open up right beneath you here in the city!! ;D I've also actually witnessed someone fall right into an open manhole a long time ago!

Man, I do miss working for clients with BIG wallets!! Nice work guys.

Jet Propulsion Lab
Activity Score 10679
Copywriter
JamaicanFloyd's picture

This ad is very good, i think it will do wonderfully in the shows.

JamaicanFloyd
Guest's picture

Best spot I have seen all year.

Guest
Guest's picture

Rob Schwartz and his team of creatives have done something marvelous!!

Guest
Guest's picture

c'est super!

Guest
Alexis et Camille's picture

Pas mal. Way to go California boys. For Cannes we wish you.

Alexis et Camille
WoodyDee's picture

You'll always hook me when you play the essential Clash. Great choice, great version of the track.

WoodyDee
Guest's picture

Really I found the music not as good as you did. I saw a version mit no musik was very good spot grabbed my attention! Fanstastick job

Guest
sumbody's picture

Gold or even Gran Prix…awesome

sumbody
Activity Score 134
Art Director
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