London-based creative production company, Builders Club, worked with Conor Cronin agency to bring the new MANGO Man Spring-Summer collection to life. The exciting new campaign, based around technical fabrics turns into a manifestation of innovation and breaking boundaries.
Builders Club worked on the production and execution of the spot from script writing, direction, film production and 3D animation to post production. Having full creative freedom, the creative production company envisaged the inspiring new collection and portrayed its tactile perception, focusing on an authentic film look.
Designed for an urban, fast-paced lifestyle, the new collection is for those who work hard and play hard. It is for the bold and daring, travellers who never stop. With the bold statement, narrated throughout the film: “Wait for no one, question everything, make a mess, take risks, and fix what’s broken, face the unfamiliar, breathe, the best is yet to come be ready for the future!”, the audience is imminently brought into the picture and urged to take action.
Directed by Julien Simshauser, founder of Builders Club, all the live action in the spot was shot in Cape Town. The creative team depicted a captivating world of possibilities, tweaking reality in an artful way.
The story revolves around three different men. All living and working in equally fast-paced environments, the 60" spot splices the lives of each man, creating quick vignettes which echo the speed at which technology is moving them through life. In one of the scenes, the protagonist enters inside a VR world in which he is surrounded by automotive parts. The addition of CGI elements into the narrative exhibits the vision of the “technical innovator”. A procedural 3D software is used to simulate the 3D heads that stand for the technical and creative spirit of the Mango Man.
Film advertisement created by Conor Cronin, United Kingdom for Mango, within the categories: Fashion, Retail Services.