The Will

Agency Network: 
May 2019


At the age of 97, Iris Apfel stars in this lush film directed by Martin Werner. It is a window into Iris’ fascinating life and the many ways that she has proudly pursued her own true pleasures. Her manifesto she encourages a new generation of pleasure seekers to let go and indulge, taking inspiration from her own life, to be authentic to what personally brings them true pleasure.

Film advertisement created by MullenLowe, Spain for Magnum, within the category: Confectionery, Snacks.

Advertising Agency: LOLA Mullenlowe, Madrid, Spain
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