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Agency Network: 
Published/Aired: 
February 2010

Description

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Caption

Now you cann wash up in cold water.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Director: Daniel Fierro
Copywriter: Hernán Kritzer
Copywriter: Rodrigo Greco
Art Directors: Matías Aguilú, Tomy Duhalde, Lisandro Cardozo
Director: Andrés Salmoyraghi
Agency Producer: Topo Barrios, Negro Ibañez
Additional credits: Belén Fagalde, Jorge Villar, Simón Dukar
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dievill's picture

Excelente idea y dirección de arte.

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

miko1aj's picture

Oh my. This is fabulously crafted, but seriously – is there anyone who wants to wash in cold water? Except scouts maybe? Strange insight, although great looking ad.

miko1aj
Activity Score 3086
ludantmor's picture

Yes man, every woman knows that if her wash dishes with hot water could destroy her hands

ludantmor
Activity Score 10
Copywriter
bknowlden's picture

The message got lost for me. It was nice, but just didn't do it.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ReDorkulator's picture

Brilliant execution to a strange concept.

ReDorkulator
Activity Score 58
Creative Director
sirvan's picture

So much effort for such a weak connection to the insight.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

supertav08's picture

funny, nice direction and execution but not a great idea

supertav08
Activity Score 204
tbwa/guatemala
supertav08's picture

funny, nice direction and execution but not a great idea

supertav08
Activity Score 204
tbwa/guatemala
monsieurange's picture

Un poco machista, pero me agrada, buena vuelta le sacaron al concepto.

monsieurange
Activity Score 520
Creative Director
KubaLibre's picture

Nice art direction, but noone will remember what brand was the commercial for...

KubaLibre
Activity Score 78
Planner
whatthefudge's picture

Poor Frosty... Now I can't do the dishes without crying.

whatthefudge
Activity Score 1266
IRONWORKS's picture

VERY GOOD!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
fakkke's picture

DONE - 2004 - RENAULT CLIO - ARGENTINA
'http://www.youtube.com/watch?v=XyMVAGoGTXo

Keep working hard you guys!!!

fakkke
Activity Score 2
Creative Director
dr_alfonso_bremel's picture

How is this ad a copy of that one?

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

dr_alfonso_bremel's picture

In many countries people have the habit of doing the dishes with hot water because it works better. Magistral is from Argentina, one of those countries. This product claims to cut the grease in cold water as well as in hot water.
This is very good.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

robertongos's picture

dr alfonso bremel no puede autocomentarse su propio aviso es un grasa...

robertongos
Activity Score 2
Guest's picture

Very Good!

Guest
Guest's picture

me gustó :)
capaz coincido con algunos otros comentarios... es medio machista, y capaz después de verlo cueste recordar que es de Magistral... a veces recordás bien el comercial y te cuesta recordar la marca
Aún así, me gustó mucho la idea, la dirección, los colores, muy bueno. Felicitaciones!

Guest
atb2005's picture

Maybe the spot was a tad too long, but it was great nonetheless. At first, you have no idea what this is about and it's precisely that that makes you wanna watch the entire commercial (to see the ending). I think women would love this: the beautiful sentiment(s) expressed, the touching slightly haunting music, and, of course, the product!

atb2005
Activity Score 13557
Guest's picture

exelenteee!!

Guest
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