Shopping Inside Songs

Agency Network: 
Published/Aired: 
April 2021

Description

Have you ever thought about having the same microphone used by Iron Maiden's lead singer Bruce Dickinson in the iconic “The Trooper”? Or maybe, buy the same bass from Dua Lipa’s hit “Don't Start Now”? What if it could be possible to listen to your favorite songs and buy the instruments (the same or similar) used by the biggest artists in music? Something that seemed unlikely to happen is now possible, thanks to technology and creativity.

Under the name "Decifrei" (Shopping Inside Songs), the new feature offers a unique shopstreaming experience that combines entertainment with technology. It displays the main instruments on each song while it's playing and, with one click, give users a seamless way to purchase them on Magalu’s e-commerce, the biggest retailer in Brazil. Instantly.

Film advertisement created by Ogilvy, Brazil for Magalu, within the category: Retail Services.

Advertising Agency: Ogilvy Brazil
CCO: Félix del Valle
Creative Executive director: Márcio Fritzen, Daniel Schiavon
Head of Art: Ricardo Leme Lopes
Criative Director: Teco Cipriano, Mathias Almeida
Associated Criative Director: Breno Rodrigues
Copy writer: Ygor Silva, Guilherme Rio, Bê Brandão
Art director: Thomaz Maksud, Jhonny Quinto, Nayla Alana, Amanda Peccini
Operations director: Daniela Paris
Account Director: Roberta G. Meschiatti
Executive account: Raíra Ferrabraz
Media Director: Thiago Ferraz
Producer: Tania Garcia, Vanila Fernandes, Henrique Coleti, Tatiane Ramos
Film Production Company: Dirty Work Factory
Film Director: Gustavo Leal, Faga Melo
Executive producer: Ito Andery, Hwirati Gibin
Producer: Jéssica Sales, Ito Andery, Hwirati Gibin, Antonela Castro
Executive Account: Karima Ruhmann
Direção de animação: Jefferson Lima, Caique Moretto
Art director: Felms
Audio Production Company: Jamute
3D Production Company: Studio Boreal
Head of Ad Sales & Brand Solutions of Deezer Brazil: Stefan Habergritz
Inovation, tecnology and programming: Deezer Brazil, Base Digital
Branded Content team: Marion Apere
Client approval: Rafael Montalvão, Pedro Alvim
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