Agency Network: 
November 2011


Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.

Production Company: Hungry Man, Inc.

Film advertisement created by JWT, United States for Macy's, within the category: Retail Services.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington
Planner: Jonathan Fletcher
Director of Brand Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producer: Holly Otto
Director of Music and Radio Production: Paul Greco
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Director: Hank Perlman
Editorial Company: PS260
Editors: Robert Ryang, Dustin Stephens
Post Production: Brand Name
Telecine: The Mill
Audio Company: Sound Lounge
Media Agency: MEC
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Chris and Mo's picture


Chris and Mo
Activity Score 26
Art Director at Creative Director
atb2005's picture

I can't believe that 70+ people have already liked this on facebook. Men or women or both?

Activity Score 13547
Nike Diesel's picture

And kids maybe?

Nike Diesel
Activity Score 13708
Art Director
andylefty's picture

Eh don't mind it.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
RonVerse's picture


Activity Score 207
tracyzhang's picture

I still prefer Kohl's Rebecca Black Friday ad better. JB just can't act!

Activity Score 133
Baelin's picture

I'm obviously not the target audience. Man, that was annoying.

(Heh-heh. Eau de Bieber)

Activity Score 273
Dharmesh aka danny's picture

Only for expressions...

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

whitekaras's picture

I laughed. Yes, I laughed out loud.

Activity Score 115
jponino's picture

too easy... bad acting from this piece of sh.t that is bieber
i would have expect more from jWT

Activity Score 601
Copywriter at ISCOM, copywriter and art director
Nike Diesel's picture

Funny, and nice idea.
Too bad acting effed it up.

Nike Diesel
Activity Score 13708
Art Director
kleenex's picture


Activity Score 58777
Web Designer/Developer
REC's picture

First yell out of sync.

Activity Score 24
stickynotes's picture

doesn't make sence that his driver is all freaking out as well.

Activity Score 1094
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