Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.
Production Company: Hungry Man, Inc.
Film advertisement created by JWT, United States for Macy's, within the category: Retail Services.
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington
Planner: Jonathan Fletcher
Director of Brand Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producer: Holly Otto
Director of Music and Radio Production: Paul Greco
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Director: Hank Perlman
Editorial Company: PS260
Editors: Robert Ryang, Dustin Stephens
Post Production: Brand Name
Telecine: The Mill
Audio Company: Sound Lounge
Media Agency: MEC