The Upside of Uh-Ohs

Agency Network: 
Published/Aired: 
June 2021

Description

Iconic brand tagline ‘Uh-Oh, Better Get Maaco’ is refreshed using storytelling, an original song, and every day “Uh-Oh” moments to remind consumers that thanks to Maaco, they can keep living on the upside no matter what life throws at them and their vehicles.

Uh-Ohs come in all shapes, sizes, and colors. Simply put Uh-Ohs are like spilt milk, except worse – they’re door dings, peeling paint, errant scratches, cracked bumpers, and smashed fenders. But there’s no reason to become filled with doom and gloom. In fact, quite the opposite! Be of good cheer. Because whenever an Uh-Oh happens, just say "Better get Maaco", and get on with the rest of your life.

Film advertisement created by Mythic, United States for MAACO, within the categories: Automotive, Finance.

Advertising Agency: Mythic, Charlotte, United States of America
Production Company: Supply & Demand
Post Production Company: Odd
Color: Co3
Music & Audio Mix: Duotone
President & CCO: Lee James
Ceo: David Soliday
Executive Creative Director: David Olsen
SVP Strategy & Planning: Rachel Cobb
VP Group Account Director: Leah Sanders
Copywriter: Scott Stripling
Art Director: Rob McKinnie
Art Director: Ed Diaz
Producer: Katie Volk
Senior Account Executive: Jenna Spackman
Planner: Rob Piscitelli
Director: Joseph Kahn
Executive Producer: Tim Case
Executive Producer: Charleen Manca
Senior Head Of Production: Nathan De La Rionda
Senior Producer: Ron Morhroff
Director Of Photography: Matthew Wise
Executive Producer: Matthew Turke
Editor: Nick Davis
VFX Supervisor: Sergii Mashevskyi
Colorist: Dave Hussey
Executive Producer (Music): Ross Hopman
Senior Producer: Gio Lobato
Engineer: Juan Aboittes
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