Description
The platform is called “What It Takes To Protect” and will celebrate the protective strength of parents, and the ways in which Lysol is there to help them. It taps into the deep and universal human instinct to keep your loved ones safe.
This professional campaign titled 'Protect like a mother' was published in United States in May, 2017. It was created for the brand: Lysol, by ad agency: McCann. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: McCann, New York, USA
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Global Executive Creative Director: John Mescall
Executive Creative Director: Priti Kapoor
Creative Directors: Erin Wendel, Lauren McCrindle
Copywriters: Susan Young, Daniel Colburn
Art Director: Jesse Yowell
Production Company: Innovation
Executive Strategy Director: Erica Yahr
Global Strategy Director: Sarah Watson
Strategy Director: Amanda Shapiro
Global Business Lead: Volker Ast
Group Account Director: Chioma Aduba
Account Supervisor: Amber Trimble
Account Executive: Nicole Pressman
Global Account Executive: Arielle Kroloff
Assistant Account Executive: Leia Brown
Senior Project Manager: Renata Bankowski
