Agency Network: 
January 2021


Women are subjected to judgements, and pregnancy is no different. Though a special period in every woman’s life, more often than not, she doesn’t get to enjoy it and be her normal self. Her every action is thwarted, dictated and judged. Lux, the leading soap brand from the house of Unilever, decided to address this issue with pregnant actor Kareena Kapoor Khan in its new film conceptualized by Wunderman Thompson South Asia. With every action of public figures’ under scrutiny, Kareena talks straight from the heart.

Film advertisement created by Wunderman Thompson, India for Lux, within the category: Beauty.

Advertising Agency: Wunderman Thompson, India
Project Head, Vice President: Roneeta Ghosh
AVP & Sr. Creative Director (Copy): Anupam Basu
Creative Consultant: Louella Rebello
Sr. Creative Director (Art): Vijay Solanki
Associate Vice President, Account Management: Aditi Shivdasani
Account Executive: Shampita Dey
Produced by: Firecracker
Team: Meeta Dave, Saisha Kapur
Director: Arunima Sharma
Music: Mikey McCleary
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