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Agency Network: 
Published/Aired: 
January 2012

Description

Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers.

Film advertisement created by Wieden + Kennedy, United States for Lurpak, within the category: Food.

Advertising Agency: Wieden+Kennedy, USA
Creative Directors: Dan Norris, Ray Shaughnessy
Director: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
Production Manager: Ellie Britton
DOP: Stephen Keith-Roach
Art Director: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Agency Producer: Anna Smith
Music: Michael Russoff
Sound: Wave
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Highest Rated

Temple's picture

I like it.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

Inviting . Good ad. Great photography.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

I like it.

Temple
Activity Score 11341
Creative Director
Pólvora's picture

Nice.

Pólvora
Activity Score 8
Copywriter at Mayo
kleenex's picture

cute.

kleenex
Activity Score 58742
Web Designer/Developer
chuckieT's picture

Dougal Wilson... one of the world's best commercial directors IMHO.

chuckieT
Activity Score 680
Creative
Peter Cheon's picture

Cool.

Peter Cheon
Activity Score 3
Steeez's picture

I was thinking the same thing. The close-ups are nice (especially the cabbage). Love the colors too.

Steeez
Activity Score 104
Art Director at David&Goliath
somecopywriter's picture

A masterpiece, and I love what it does for the brand. Voice-over and close-ups are superb. Splendisimo!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
sambuca's picture

NICE!!!

sambuca
Activity Score 1066
Art Director at tolingo GmbH
oanabarbu10's picture

An incredible powerful ad, hysterical art directing, and great sensory branding!

oanabarbu10
Activity Score 105
West University of Timisoara
miko1aj's picture

this is what i always wait for; surprising approach and simple, yet powerful and boldly crafted idea. Great campaign for extremely tough to advertise product. Thumbs up. Keep believe in advertising if we can generate such a lovely pieces of imagination.

miko1aj
Activity Score 3086
michellepoler's picture

Amazing art direction, I'd love to have this in my portfolio

michellepoler
Activity Score 16
Art Director at Young & Rubicam
chuckieT's picture

When you hire a director of this calibre partnered up with a DOP who has worked on some of the best ads of the last 10 years, what does the Art Director have to do other than get out of their way?

chuckieT
Activity Score 680
Creative
Nike Diesel's picture

@chuckieT: Ignorant comment. Really.

Nike Diesel
Activity Score 13720
Art Director
chuckieT's picture

The truth hurts.

chuckieT
Activity Score 680
Creative
Nike Diesel's picture

@chuckieT: I assume you're the DOP's assistant's assistant.

Nike Diesel
Activity Score 13720
Art Director
chuckieT's picture

The low quality of your burn leads me to believe you are an AD.

chuckieT
Activity Score 680
Creative
Nike Diesel's picture

thanks

Nike Diesel
Activity Score 13720
Art Director
mark3r's picture

Genius editing, art direction, voice over, copy. Wow.

mark3r
Activity Score 1949
Art Director at Scout
GregJ's picture

Great direction but the voice over guy sounds like
he's going to cook up that kid and have him for dinner.
They should have used Pee Wee Herman.

GregJ
Activity Score 48
Graphic Designer
KimKong's picture

Love the sounds, sights and oddball jingle

KimKong
Activity Score 198
inaravnanger's picture

I love this ad! So healthy, unpolished, real and inspiring!

inaravnanger
Activity Score 5
alausa's picture

Just won Gold for film craft.

alausa
Activity Score 1420
Creative Director at Noah's Ark
sleeveen78's picture

Not feelin' it. I don't think the guy's voice is appropriate for this ad.
A part of me desperately wants him to stop singing.
Plus, I feel like chopping's been done.

sleeveen78
Activity Score 22
itsradhish's picture

Just one word...WOW!!

itsradhish
Activity Score 5
Marketing Manager
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