Lucky Charms is the cereal that’s packed with marshmallows shaped like pink hearts, yellow moons and green clovers. The new Magical Unicorn was developed and a bit of a big deal. But, when we looked to target millennials, we realized the shape wasn’t really as big of a deal as the marshmallows. And, truth be told, it didn’t really look like a unicorn. So we just played up the news in a candid and fun way: Now with These! Our executions brought this shape to life with a graphic animation style our target could appreciate.
Film advertisement created by Diamond, Canada for Lucky Charms, within the category: Food.
VP Creative Director: Phil Sylver
Creative Directors: Josh Haupert, Ben Playford
Art Director: Ben Playford
Copywriter: Josh Haupert
SVP Accounts: Josh Diamond
Group Account Director: Carey Britt
Account Director: Dorian Burns-Coyne
Producer: Matheson Murray
Illustration/Animation: Giant Ant
Post Audio: Cylinder Sound & Film