Give Luci

Agency Network: 
December 2014


Film advertisement created by FCB, United States for Luci, within the category: Electronics, Technology.

Advertising Agency: FCB Garfinkel, New York, USA
Chief Executive Officer: Lee Garfinkel
CSO: Kofi Amoo-Gottfried
Group Creative Director: Kevin Jordan
Senior Art Director: Steven Jordao
Senior Strategic Planner: Carolina Matias
Executive Producer: Gary Giambalvo
Producer: Kathleen Sobr
Creative Director: Mary Nittolo
CG Lead: Eric Kilanski
Music Producer: Abby Diamond
Sound Design: Bobby Sorrentino
Music: Found Objects
Composers: Trevor Gureckis, Jay Wadley
Music Producer: Abby Diamond
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@minas_mars's picture

The shortened end of the story wasn't executed well. It's a real pity because the animation was great and the rhythm of the storytelling was good.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

Good video. End was a bit short.

Activity Score 58777
Web Designer/Developer
sreemantisengupta's picture

I thought the abrupt ending was just perfect for the message. Loved it.

Activity Score 64
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