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Fight for natural beauty

Agency Network: 
Published/Aired: 
May 2017

Description

At a time when the safety (or not) of certain anti-aging techniques makes headlines in the newspapers, LPG is denouncing the excesses of uncontrolled practices. They aim to make women aware that there are 100% natural alternatives, using completely mechanical technologies which are inoffensive for the skin and figure features.

Film advertisement created by Buzzman, France for LPG, within the category: Beauty.

Advertising Agency: Buzzman, France
President and Executive Creative : Georges Mohammed-Chérif

Vice - President: Thomas Granger
Associate Director: Julien Levilain

Artistic Director: Julien Doucet
Copywriter: Lilian Moine
Account Managers: Xavier Devaux Landragin
Communication / PR Managers: 
Amélie Juillet, Victoria Morin, Kenza Bennani

Production Managers: Vanessa Barbel, Géraldine Bourguignat
Film Production: Gang Films
Director: Johnny Green
Sound Design & Music: Schmooze
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Highest Rated

chelleedub's picture

As a woman, I'm not a fan of this one, and here's why: I found it demeaning. The first woman is evocative of Joan Rivers and implies that age is bad and unnatural. She has short hair and is covered up the way a mature woman might be. The second woman is obviously younger--she's less covered and has longer hair. So I guess younger and brunette is more natural, more beautiful and better? Please. Neeeext.

chelleedub
Activity Score 8
kleenex's picture

do not like this at all.

kleenex
Activity Score 58797
Web Designer/Developer
Resale's picture

agree, what's the point ?
Crapy ad to sell tech product, don't work for me

Resale
Activity Score 350
chelleedub's picture

As a woman, I'm not a fan of this one, and here's why: I found it demeaning. The first woman is evocative of Joan Rivers and implies that age is bad and unnatural. She has short hair and is covered up the way a mature woman might be. The second woman is obviously younger--she's less covered and has longer hair. So I guess younger and brunette is more natural, more beautiful and better? Please. Neeeext.

chelleedub
Activity Score 8
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