This Pill Has Been Liberated

Agency Network: 
October 2021


Lovima® (desogestrel 75mcg), the female contraceptive pill manufactured by the leading medicines switch pharma company Maxwellia, is highlighting how this pill is now available without prescription for the first time in the UK, with a launch campaign featuring a play on the concept of ‘liberation’.

Film advertisement created by Ourselves, United Kingdom for Lovima, within the category: Health.

Creative Directors: Aaron Howard, Steven Bennett-Day
Agency Producer: Charlotte Jiminez
Photographer: Andrea Zvadova
Director/ Production Co: Kathryn Ferguson / Believe Media
Producer: Shabana Mansuri
Editor: Carly Baker
Sound Design: Pete Duffy
Typographer: Georgina Yianoullou
DoP: Amelia Hazlerigg
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