Lotus Make-Up has launched its first brand video to promote its unique make-up range, and establish itself as a strong competitor in the cosmetics industry.
The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.
Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.
The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.
Film advertisement created by WATConsult, India for Lotus Herbals, within the category: Beauty.
Concept / Scripting: Surbhi Arora, Megha Marwah, Mridu Sharma
Director: Heren Nasta
Producer: Manu Bhadane
Executive Producer: Aayush Dua
DOP: Sudip Sengupta
Art Director: Kristel Dias
Wardrobe Stylist: Ayushi Bhardwaj
Hair / Make Up: Tarsha Khorana
1st AD: Vishal Mundra
2nd AD: Abhishek Mishra
Production Assistant: Ayub Khan
Casting Director: Navrattan Mehta
Camera Assistant: Romit Pillai
Story Board: Abhijt Soman
Focus Puller: Sharad Wagh
Gaffer: Munna / A1Lights
Head Spot: Asif Khan
Actors: Hira Ashar, Mansi Shah, Apeksha Portal
Offline Editor: Akshay Mehta
Colorist: Michele Ricosa / Prime Focus
Online Editor: Shailendra / Prime Focus
VO Artists: Archita Trisal, Megha Marwah
Music / Sound: Sachin Chandla
Sound Engineer: Percy Lima
Sound Studio: Mothership Productions