Sharing is at the heart of a new campaign for Lotto, via VMLY&R Brisbane.
Tagged Lotto, There’s No Nicer Feeling the campaign is set to Julia Stone’s version of “Wouldn’t It Be Nice” and tells simple and heartfelt stories of how Lotto winners share their winnings to connect with family and friends.
The campaign launches with a 60 second film, followed by 3 x 45 second spots showcasing stories that illustrate the sentiment that while winning a million dollars is nice, there is no nicer feeling than sharing.
Jo Millington, Client Service Director, VMLY&R Brisbane said the campaign needed to honour Lotto’s 40-year heritage and status as the category’s flagship brand, but also needed to modernise in order to attract new customers.
Film advertisement created by VMLY&R, Australia for Lotto, within the category: Gambling.
CCO: Paul Nagy
Strategy Director: Andrew Kolb
Associate Creative Director: Chelsea Parks
Associate Creative Director: Guido Pecego
Creative Group Head: Jim McKeown
Client Service Director: Jo Millington
Senior Account Director: Gen Leonard
Account Manager: Peyton Taylor
Account Executive: Charlotte White
Head of Broadcast and Content: Mignon van Weeren
Agency Producer: Katrine Bowman
Director: Louis Sutherland
DOP: Marty Williams
Executive Producer: Llew Griffiths
TV Producer: Breigh Sutherland
Editor: Simon Price
Post Producer: Jess Calvert
VFX Supervisor/Flame Artist: Dave Edwards
Colourist: Billy Wychgel
Lead Compositor: Murray Smallwood
Post Producer: Helise Andreoli
Sound Design, mix and SFX: Mike Lange
Post Producer: Aysha Jones
Photography: Toby Dolman