Lotto Christmas Collection

December 2019


Christmas used to be all about giving and surprises, but has, in recent years, turned into a transaction-event where the Danes almost order the most basic needs for themselves and their homes. In fact, a recent survey found that 72% of the Danish population wished for Christmas gifts even they, themselves, would define as boring. So to bring some excitement back into the yearly gift giving, Lotto is releasing “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.

Advertising Agency: Robert/Boisen & Like-minded, Copenhagen, Denmark
Production Company: Gobsmack Productions
Creative Director: Heinrich Vejlgaard
Strategist: Søren Christensen
Creative: Klara Vilshammer
Creative: Christoffer Fejerskov Boas
Account Director: Gitte Andersen
Project Coordinator: Julie Hinze
Head Of Social: Victor Petri
Activation Assistant: Alexander Faxø
Exec Producer: Christina Bostofte Erritzøe
Producer: Nya Bille
Director: Jes Larsen
Dop: Rasmus Hasle
Editor: Thorbjørn Münter
Colourist: Henrik Mark
Sound Design: Sound Matters
Scenographer: Thomas Langhoff
Digital Agency: Banyo Agency
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