The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.
Film advertisement created by King, Sweden for Lotto, within the category: Gaming.
Art Directors: Jonas Yrlid, Josephine Wallin
Copywriter: Pontus Ekström
Project Manager: Peter Preisler
Production Manager: Åsa Slättegård
Planner: Per Wilson
Designer: Calle Cassel
Agency Producer: Markus Ahlm / Colony
Production Company: BRF
Director: Patrik Gyllström
Producer: Anisa Dzindo
Executive Producer: Rikard Åström
Simulators / Sensory Effects: Burnt Out Punks