Fly Fishing

Agency Network: 
December 2010


Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state... Cloud 649.

Film advertisement created by McCann, Canada for Lotto 649, within the category: Gaming.

Advertising Agency: MacLaren McCann Toronto, Canada
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Creative Director: Sean Davison
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Agency Producer: Angy Loftus
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Executive Producer: Derek Sewell
Producer: Kelly King
Editor: Mick Griffin @ Rooster
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CuriousPencil's picture

This was a brand refresh?

Activity Score 4199
CommandZ's picture

I'm not familiar with the old brand work enough to weigh in on the difference. Nice juxtaposition of winning (audio) and the pay off (visual).

Activity Score 2515
Creative Director
Guest's picture

Great stratterjee.

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