The power of L’Oréal lies in its historic tagline – “Because you’re worth it” – using cosmetics to create a movement. To launch the new Colour Riche “Reds of Worth” collection, L’Oréal and McCann New York invite you to “Speak Your Truth” through a campaign built on self-expression and confidence.
The campaign kicks off with digital piece featuring actress Gemma Chan, which encapsulates the brand’s signature tone, while highlighting the all-new “Reds of Worth” collection.
Additionally, the campaign goes further with a robust TikTok activation: #SayItWithRed which transforms L’Oréal’s “You’re Worth It” line into a digital dialogue, celebrating the power of red…and the power of women. Chosen for its inception in personal storytelling, TikTok is the perfect platform for creators to showcase authenticity, and in this case the power of Red to them.
Film advertisement created by McCann Worldgroup, United States for L'Oreal, within the category: Beauty.