Agency Network: 
August 2011


Film advertisement created by VCCP, United States for L'Oreal, within the category: Health.

Advertising Agency: VCCP, USA
Agency Producer: Will Edridge
Copywriter: Colin Bryne
Art director: Jim Capp
Planner: Simon Gregory
Media Agency: ZenithOptimedia
Production Company: Crossroads Films
Director: Russel Bates
Post-production: Absolute Post
Audio post-production: Wave Studios
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Nude Copy's picture

similar to dove evolution commercial

Nude Copy
Activity Score 1054
Copywriter at India
atb2005's picture

It's meant to be a spoof of the Dove commercial.

Activity Score 13557's picture

The Facebook Page looked interesting. Too bad the url doesn't work!
Activity Score 22
Copywriter at Wanabe | - Daily Dose of Creative Communication

TexasH's picture

I'm on a horse.

Activity Score 365
Temple's picture

5 to 3 years ago, we had the mini site frenzy. Now, companies are throwing money into that bottomless pit of the FaceBook company page. Hey company boys, here's a little secret: by making the trillionth FB page, you are not "riding the wave" anymore. Save this good money and put it into ambient media or even google ads if you want so much to live digitally.

Activity Score 11341
Creative Director
Hammad S's picture

True say

Hammad S
Activity Score 484
Hammad S's picture

Buuuuuuut, it's telling me it's all fake. Is that the point? Looking perfect is fake? All the product does is cover up the truth? I'm actually ugly.......

Hammad S
Activity Score 484
dollypoppin's picture

I like it but why do I get the feeling that this ad is trying to be "old spice-ish". Hm...

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

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