The 1 Millisecond Ad

Agency Network: 
Published/Aired: 
March 2020

Description

Logitech has created an ad that’s only one millisecond long – The 1 Millisecond Ad showcase you how extremely fast the response time in Logitech's LIGHTSPEED technology is. The ad is so fast that it’s only visible in super slowmotion.

One of the most annoying things in gaming is latency problems. Amongst dedicated gamers and pros, a millisecond delay could have a huge impact. Thanks to Logitech Gs LIGHTSPEED technology gamers can be confident that every move is executed as quickly as possible. To showcase how fast, the gaming company is launching a new campaign with the fastest ad in history, 1 Millisecond Ad.

Film advertisement created by Wenderfalck, Sweden for Logitech, within the category: Electronics, Technology.

Advertising Agency: Wenderfalck, Sweden
Copy: Urban Wirdheim
AD: Ellie Ekström
AD: Adam Radi
Graphic designer: Joel Klasén
CD: Petter Rudwall
Social media: Jonas Axblom
Media specialist: Sebastian Andersson
PR: Hugo Rückert
Key account: Jens Elfsberg
Producer: Sofia Göthlin
3D Design: Studio Taktil
3D: Elias Klingén
3D: Gustav Larsson
Sound Design: Flickorna Larsson
Web development: Peter Simonsson
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