Killer Baby Namer

Agency Network: 
September 2020


Expectant parents can turn to the Internet to peruse plenty of sites that help choose the perfect name for their child, and why shouldn’t they? Studies show that a person’s name has the power to influence every aspect of their life from relationships to career success. So, in the video, Liquid Death, a water brand whose differentiation point is a Heavy Metal aesthetic and tagline of “Murder Your Thirst,” decided to get in on the action and make baby names central to its creative in the humorous 90-second spot, which is linked to a microsite.

Film advertisement created by Humanaut, United States for Liquid Death, within the category: Non-Alcoholic Drinks.

Advertising Agency: Humanaut, Chattanooga, USA
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Associate Creative Director: Bethany Maxfield
Executive Producers: Dan Jacobs, Tommy Wilson
Creative Producer: Jes Shipley
Brand Producer: Marco Wade
Associate Producer: Thomas Stroud
Production Coordinator: Rosie Graber
Senior Art Director: Carrie Warren
Copywriters: Emily DeMario, Steven Preisman, Steve Maloy, Jeff Greenspan, Kt McVeigh
Designer: Coleson Amon
Creative Coordinator: Rachel Bohanon
Production Company: Humanaut
Director: Dan Jacobs
Producer: Tommy Wilson
Director of Photography: Victor Tyler
Production Designer: Carrie Warren
Editor: D’arce Peter
Special Effects: Outpost Pictures
Color: Annie Huntington
Audio Mix: Daniel Cooper
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