Featuring Outlines - Discover how far tea can take you

Agency Network: 
August 2011


Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.

Film advertisement created by DDB, France for Lipton, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel
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Highest Rated

Tejónidas's picture

adorable, thats the word to describe this

Activity Score 247
Creative Director
nepotiums's picture


Activity Score 251
rakel's picture

i saw this a long time ago. adorable

Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Tejónidas's picture

adorable, thats the word to describe this

Activity Score 247
Creative Director
miko1aj's picture

great idea to make a commercial as a clip, or make the clip flip to commercial. Animation is hypnotizing in a good way.

Activity Score 3082
kleenex's picture


Activity Score 58777
Web Designer/Developer
Paolo Buatti's picture

Brilliant motiongraphics...

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |


Abhishek Parikh's picture

After a point it gets dragging... but that doesn't undermine its creative brilliance for me.

Abhishek Parikh
Activity Score 568
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