Rockin' the Vest

Agency Network: 
Published/Aired: 
December 2011

Description

Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video.

Film advertisement created by Serve Marketing, United States for Lions Clubs, within the category: Recreation, Leisure.

Advertising Agency: Serve Marketing, Milwaukee,WI, USA
Creative Director: Gary Mueller
Art Director: Ryan Smith
Copywriters: Seth Gordon, Ross Lowinske
Executive Producer: Darlene Stimac
Associate Producer: Amanda Bergum
Director: Vinnie Besasie
Production Company: holymedia LLC
Producer: John Hoylman
DP: Mike Gillis, Nick Collura
Editor: Dave Kuhnen, John Elmendorf, Wonder Wonder
Original Score: Peter Batchelder, Independent Studios
Vocal Performance: Peter Batchelder
Audio Mix: Peter Batchelder, Independent Studios
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andylefty's picture

It's a great effort however not very entertaining.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

This concept of changing roles, so to speak, is worn out.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

Reinventing the wheel is not what we come here for.

Temple
Activity Score 11339
Creative Director
kleenex's picture

hahahaha loved it.

kleenex
Activity Score 58777
Web Designer/Developer
Lazarus's picture

Rapping. Old people. Not fresh.

Lazarus
Activity Score 1537
Creative Director
Five Lb. Lunker's picture

Song stuck in my head. More than I can say about other stuff.

Five Lb. Lunker
Activity Score 16
Creative Director at Small Army
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