Help a child reach 5

Agency Network: 
Published/Aired: 
February 2013

Description

Every year 2 million children under the age of 5, die of infections like Diarrhoea and Pneumonia. For the past 10 years, Lifebuoy soap has tried to help prevent these deaths by teaching children the simple act of washing hands with soap. We now take our life saving mission to Thesgora, an Indian village with one of the highest rates of Diarrhoea.

Film advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Advertising Agency: Lowe, India
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kleenex's picture

Too long.

kleenex
Activity Score 57557
Web Designer/Developer
emiliete's picture

Horrible, too long, bad idea. People from lowe India, stop voting yourselves.

emiliete
Activity Score 628
Copywriter at WMcCann
sandipkayal's picture

Nice AD

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

chicagohour's picture

yes it is too long but when an issue needs to be highlighted it needs space.

Moreover people of the first world will not understand these problems where the major problems are of a different stature like how to control their kids from shooting their classmates.

And yes I don't work in Lowe.

chicagohour
Activity Score 388
Copywriter |

Hmmmmm

BLACKPIXEL's picture

nice but too long

BLACKPIXEL
Activity Score 464
Graphic Designer
cwriter79's picture

It's been said. Way too long. The last minute and some change had the most impact. Shorten it to that and you have a much more powerful ad that doesn't bore people half to death.

cwriter79
Activity Score 942
Copywriter at Cargo, LLC.
raynold's picture

lovely.. but lil long

raynold
Activity Score 332
Editor
Chetan vaghasia's picture

Its Long But Hart Touching

Chetan vaghasia
Activity Score 2
Videographer
tiiozed's picture

oooow

tiiozed
Activity Score 50
tiiozed's picture

muito emocionante

tiiozed
Activity Score 50
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